It is often difficult to fully express how important website design is as a part of a company’s web presence. It is one of those things that you know personally and the client might have a pretty good idea about, but it is hard to provide statistical evidence that it is critical. The results of an SEO strategy are evident in the increased traffic as well as positioning in Search Engine results. Website Development is evident in the functionality of the website. HTML email marketing campaigns can be tracked. But how do you know if your website design is costing you sales leads?
Luck would have it that I stumbled upon an article that, to the chagrin of internet marketing “expert” bloggers, helps substantiate that design is indeed not only important, but might just be the most important, element of a website. The full article can be read here.
In summary, the researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage. The researchers also found that the speedily formed conclusions closely tallied with opinions of the websites that had been made after much longer periods of examination. The findings led to the conclusion that a positive first impression is likely to spread to the content of a website. This is something that we have all experienced when we encounter a website that may indeed have great content, but we abandon the website due to the lack of effective design.
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