the griddie // web tips, news + more from Grid Design Firm
 
 
+Why Style Works In Email Campaigns
Build trust with your recipients.
The average email recipient gets about 130 emails a day, and your latest newsletter or promotion is just one of them. How can your email catch your busy readers' eye - and, more importantly, keep them reading? When your recipients glance at your email and see stylish design, they're more likely to trust that there's stylish content - and a stylish company - alongside it. Plus, with spam on the rise, a good-looking email helps to reinforce that you're one of the good guys (or gals).
 
Create consistency among all your marketing efforts.
You've got a website, a brochure, a blog, a direct mail catalog and even a skywriting plane (well, maybe someday). And with any marketing mix, it's important to craft a consistent look and feel among all your collateral. When it comes to email templates, you can't pick "The Blue Polka Dotty One" and expect to keep a unified brand presence, especially if your website features lots of red squares. Go the custom design route and put your email visuals to work for your brand, creating a consistent experience on the Web, in the inbox or in the sky (why not dream big, amigo?).
 
Showcase the best part of your brand.
Your emails are your chance to take all the noteworthy things unique to your organization's brand - whether that's your friendly service, your slick interface, your gorgeous retail space or your quirky employees - and find a way to deliver the same things in someone's inbox. Custom design puts you in control of how that email experience takes shape, letting you craft campaigns that are perfectly in line with why your customers already like you. Okay, love you. But in a healthy, non-stalking sort of way.
   
Make it to the mailbox.
Did you know that 50% of email recipients suppress images by default?* This means that if your email isn't properly designed it may never even be seen. Even today, when many marketers have experience sending HTML emails, they may still be designing them as just a web version of a print advertisement. With Grid Design Firm on your side you can rest assured that your design will be executed both technically and creatively, so your message will come across to all your recipients.
  *http://theemailwars.com/2008/06/06/retail-email-rendering-benchmark-study-released/
Samples of email campaigns designed by grid
Cadillac Email
View additional samples of email campaigns
Invitation Email
 

If you are interested in Email Campaigns, please fill out the information below to contact Grid Design Firm and receive pricing details for HTML Emails, and E-newsletters.
First Name
Last Name
Company
Email
Phone
Website
Are you currently using html email campaigns?
If yes, are your campaigns (please check all that apply): HTML Emails (Promotions, Announcements, Invitations)
Enewsletters
Which type of campaign are you interested in? HTML Emails (Promotions, Announcements, Invitations)
Enewsletters
What is your approximate Recipient List?
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