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Based on the results of a study performed by a Canadian research team, we might be closer to providing statistical data to substantiate the importance of compelling website design. In fact, the study suggests that the design of a website is indeed not only important, but might just be the most important, element of a website.*
The Canadian research team found that the brain makes decisions in just a 20th of a second of viewing a web page. The researchers also found that the speedily formed conclusions closely coincided with opinions of the websites that had been made after much longer periods of examination. The findings led to the conclusion that a positive first impression is likely to spread to the content of a website. This is something that we have all experienced when we encounter a website that may indeed have great content, but we abandon the website due to the lack of effective design.
Grid Design Firm places great emphasis on the aesthetics, as well as the functionality, of every website that we provide our clients.
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